I’m Sarah. A creative copywriter in the health and beauty space for 9 years and counting, with an empathetic and emotive hand. A punchy headline that’s relatable, not cheesy (unless you want it to be). A science-driven article that’s playful, lighthearted and human. A welcoming tone of voice.
Kindness and community are my number ones, so come at me with a branding project or subscription model as a new brand or start-up and I’ll jump at the chance to simplify your UX, polish your SEO, work your CRM harder, or build out your educational content.
When I’m not writing, I’m being a florist which, aside from arming me with a helpful dose of botanical knowledge, keeps my creative muscles well-oiled.