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SD
About
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Liberty
EDITORIAL
SEO
CAMPAIGN
PRINT
UX
CRM
PRODUCT
Almost six years at the big ship, where I climbed my way from product to team leadership to editorial. At Liberty, the product copy is poetic and the editorial journalistic — so I jump at any chance for conceptualisation and creative storytelling.
As a beauty specialist working across all departments from fashion to homeware, in the spirit of collaboration native to Liberty, this is where my 360° view and hands-on experience of all things e-commerce took shape. Two site redesigns, one rebrand, and a whole lot of strategy included. Tone of voice overhauls. Perfecting back-end processes. SEO training. HTML too. Essentially, I’m as logistical as I am creative, and I get a real kick out of putting both into practice at once.
